of beach litter worldwide is plastic
of plastic waste is not recycled

Raising awareness. Encouraging action.

Eight million tons. That’s how much plastic enters our oceans every year. It’s a shocking fact – and it’s not the only one:

  • One million plastic bottles are purchased worldwide every minute
  • Two million plastic bags are distributed worldwide every minute
  • 500 million plastic straws are used every day in America alone

Plastic is virtually indestructible. It doesn’t biodegrade; it just breaks down into smaller and smaller pieces. Almost every day, there are new headlines about marine creatures paying the ultimate price because of plastic waste in the sea. And while countries are making progress in the battle to eliminate single-use plastic, I believe that we, as individuals, have the greatest power to inspire change.

Because we can make choices right now. We can choose reusable water bottles instead of plastic ones. We can choose eco-friendly shopping bags instead of plastic ones. We can choose paper or metal straws instead of plastic ones.

A single stone can create ripples in a pond. Collectively, our single actions can create waves of change. In our neighbourhoods. In our communities. In our cities. And eventually, around the world. But it starts with us. You and me.

My mission is twofold…

Firstly, I want to increase public awareness of the plastic pollution problem. That means talking about it. A lot. On my website, on my Facebook page, on my Instagram account, on my Twitter profile. In publications like this, and this, and this, and this, too. At events, at schools, and in my community.

Secondly, I want to encourage young people to take practical action to help address the problem. The School4Sea Project is an opportunity for primary schools and high schools in KwaZulu-Natal to help me achieve an ambitious goal: the recycling of 1.5 million PET bottles in my home province before the start of the 2019 Talisker Whisky Atlantic Challenge.

Want to learn more about the School4Sea Project? Download the Information Brochure here.

Want to support the School4Sea Project? Download the Sponsorship Brochure here.